Business & Marketing with Nika

Business & Marketing with Nika

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Business & Marketing with Nika
Business & Marketing with Nika
Have you been thinking about content creation like this? 🤔

Have you been thinking about content creation like this? 🤔

20% evergreen content brings 80% attention 🙌

Nika Kotláriková's avatar
Nika Kotláriková
May 13, 2024
∙ Paid

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Business & Marketing with Nika
Business & Marketing with Nika
Have you been thinking about content creation like this? 🤔
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Hi frens!

I hope you recharged your batteries during the weekend so you can start the week fresh! 🔋💪

In this newsletter, I bring one of my observations: Pareto's rule applied to content creation + gaining attention.

Let’s be honest – not everything we make is a masterpiece. 😀
Many things we produce, are shi💩s… especially at the beginning.
That is okay. But…
Try to do 2 or 3 things for a certain period that could skyrocket.  🚀

As you can see in the picture below, 👇 I have a few videos that bring me the constant attention of new people (non-followers) and in some cases, they are converted into followers.

I try to be consistent and post on a regular basis but not everything is trending content.
Consistency is good a thing to make people know that you are still present and not dead yet. 😅
Evergreen content is, on the other hand, a gem that proves your authority/credibility and brings you attention long-term.

You need both.

These are the results from my Slovak Instagram (I keep it separated …

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