❌ You were wrong. Building a LOVE brand can make you an average

Being rebellious can differentiate you more than trying to please everyone.

Many brands today aim to create emotional connections, meaning love branding is no longer unique. 💔 If everyone is doing it, it no longer differentiates you. 🤷‍♀️

In this article, you will discover why building a "LOVE BRAND" can be harmful to your company. You’ll also see examples of global companies that succeeded by rejecting the "love brand cult" because they chose to be rebellious rather than likeable.

Subtopics covered:

😍 Definition of a love brand
😵‍💫 What’s wrong with being a love brand?
🤔 How to avoid becoming an average love brand?
😎 A rebellious mind and rebellious heart made it stand out from the crowd