🤝 Let’s get to know better

This newsletter was created as a form where I wanted to share my thoughts beyond what I published on social media.

Like a place where I reveal things I have learned and experienced, but also a place where I can talk about topics I am passionate about.

That's how the Business & Marketing Newsletter was born.


I write especially about these topics:

  • 📊 Business | Entrepreneurship

  • 📣 Marketing | ✍️ Content Creation | 🚀 Growth

  • 📱 Social Media | 👥 Community Building | 🕸️ Networking

  • ⚒️ Buildinpublic | 💻 SaaS | 🤖 Tech | 📐 UX & UI |💰 VC & Funding

I hope you will understand my style because I mix my writing with a specific kind of humour. 😀


“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” (Leo Burnett)


👩‍💻 About me

I am a marketer with a specialisation in online. My main areas of interest are organic social media growth, community building, content creation, and psychology in marketing.

I have always been close to writing, and most of my roles started in copywriting (e.g. copywriter at the advertising agency Wiktor Leo Burnett during my university studies).

After graduating from marketing and media college, I landed as a journalist for the Forbes Slovakia online edition. Simultaneously, I worked on many projects related to app development (in marketing executive roles).

Later on I dedicated time to growing my brand on platforms, including YouTube where I interview entrepreneurs or provide sneak peeks to worldwide conferences.

My other interests are building public approach, Indie hacking, SaaS, Tech, VC funding, and the startup scene, to name a few.

Just when I'm not creating something in the online world, I do other things that are my passion: I exercise, travel, read books, take photos, learn foreign languages, visit different cultural events, meet people, or just get to know the beauty of the surrounding world. ✨


In case, you want to stay in touch beyond Substack:

Make sure you're following me on X (Twitter), Product Hunt, LinkedIn, and YouTube.

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Subscribe to Business & Marketing with Nika

The newsletter for those who love or are about to love marketing. ✨ I also share things related to the Building in public approach, Tech, Social media, Community building, Content creation, VC & Funding, SaaS and Marketing psychology.

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Marketing tips and tricks that will kickstart your business. 👉 Entrepreneurship 👉 Online marketing 👉 Social networks