🏢 Master B2B Outreach Strategies in 2025
Convince B2B people with your offer at the right place, time and with the right message.
In the previous two issues, we covered email marketing. For example, how to grow a newsletter or how to “cold reach” on Substack. In this issue, I'll delve a little deeper into outreach when it comes to B2B since some of you have a company or work for one.
Based on data, you will learn how buyers want to be contacted, at what time, or how to construct an offer for them. Prepare for a lot of infographics – this edition is highly visual. 📊This article contains:
🚨 Sales and marketing challenges
📣 Preferred ways of contacting
⏱️ The best times to send an offer
📝 Formatting the outreach messages
🥇 10 golden rules of writing prospecting emails in 2025
B2B outreach professional service Sopro conducted research, where surveyed 404 senior B2B decision-makers along with data from 97.9 million emails, and 21.6 million multi-channel touchpoints. That’s a solid sample for conclusions that can help you reach the B2B sector effectively.
🚨 Sales and marketing challenges
According to the survey, it is important to build long-term relationships, thanks to which sellers gain credibility.
Massive marketing campaigns help to prepare buyers to buy at the right time. In B2B marketing, the 95-5 rule applies. (5% of your target market is actively seeking to buy a product or service like yours, while the remaining 95% are not currently in the market but could become potential buyers in the future.)
Dentsu’s Superpower Index confirms this: 78% of B2B buyers say trust in a brand is a top priority, and 74% are more likely to consider a brand they already know.
📣 Preferred ways of contacting
Buyers usually prefer to be contacted by:
✉️ Emails
☎️ Telephone
🤝 In-person event
It is therefore a good thing to use a multichannel strategy.
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⏱️ The best times to send an offer
The highest lead rate is observed at 11 am on Thursdays (3.96%).
📝 Formatting the outreach messages
Since email is the most powerful medium for reaching out, it’s essential to know how to structure it effectively. The first thing a person notices in their inbox is the subject line.
☝️ PRO TIP: Be careful before adding offers to all your emails – it will make them more likely to be flagged by spam filters.
Here is also the inspiration for the content and messaging and its impact on lead rate. By incorporating these words, you increase your chances of success. (Marked in green.)
🥇 10 golden rules of writing prospecting emails in 2025
To conclude, based on current statistics and to optimize prospects, here are 10 tips on writing effective B2B emails in 2025:
1️⃣ Write like you talk
2️⃣ Clarity is key
3️⃣ Be specific and relatable
4️⃣ Keep it short and scannable
5️⃣ Make the value obvious
6️⃣ Focus on trust-building
7️⃣ Collaborate, don't push
8️⃣ Optimism drives engagement
9️⃣ One clear call to action
🔟 Empathy over self-promotionThe B2B sector is attractive due to its abundant resources. Understandably, it makes sense that sales departments strive for success.
I believe that some of this information can help close the deal, or at the very least create relationships with potential for future cooperation.
From my side, it is all for today. 👍🙂
If you'd like to be promoted in this newsletter next Sunday, click this link – “Sponsor the next edition.” Apart from that, you can sponsor the upcoming YouTube interview.See you soon,
Nika
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Thank you Nika, wonderful info and stats, as always. You are absolutely correct that B2B buyers have a longer purchase process. You have to court them for a longer period of time before they convert. They need more information because often they are considering bigger and more expensive purchases.
Hope you have a wonderful week!
I am a B2B Marketer, and I love it
Thank you so much for this Nika, this is very useful