Thank you Nika, wonderful info and stats, as always. You are absolutely correct that B2B buyers have a longer purchase process. You have to court them for a longer period of time before they convert. They need more information because often they are considering bigger and more expensive purchases.
Thank you, Mack! :) It is true, it is kind of different from B2C where I the most of my time trying to convince many people instead of one or two bigger stakeholders.
I have seen many people talk about the best time to post, but most say around 9 am local time. This is the first that shows 11 am. I will give that slot a go and test against my 9 am slot.
Thank you, Walt. :-) Just want to mention that this was research only from one company and I am pretty sure that in the internet space, there is much more to observe.
I always say you’ve got to reach people at multiple touchpoints. Marketing isn’t a quick fix. It's a long-term strategy. You can’t just expect immediate results.
Thank you Nika, wonderful info and stats, as always. You are absolutely correct that B2B buyers have a longer purchase process. You have to court them for a longer period of time before they convert. They need more information because often they are considering bigger and more expensive purchases.
Hope you have a wonderful week!
Thank you, Mack! :) It is true, it is kind of different from B2C where I the most of my time trying to convince many people instead of one or two bigger stakeholders.
Wish you have a nice week. :)
I am a B2B Marketer, and I love it
Thank you so much for this Nika, this is very useful
Irene, so happy to hear it can have a use-case for you! :)
Great information in this post.
I have seen many people talk about the best time to post, but most say around 9 am local time. This is the first that shows 11 am. I will give that slot a go and test against my 9 am slot.
Thank you, Walt. :-) Just want to mention that this was research only from one company and I am pretty sure that in the internet space, there is much more to observe.
Testing shows more possibilities.
I wish you good luck with reaching out to B2B! :)
I always say you’ve got to reach people at multiple touchpoints. Marketing isn’t a quick fix. It's a long-term strategy. You can’t just expect immediate results.