🏢 Master B2B Outreach Strategies in 2025

Convince B2B people with your offer at the right place, time and with the right message.

In the previous two issues, we covered email marketing. For example, how to grow a newsletter or how to “cold reach” on Substack. In this issue, I'll delve a little deeper into outreach when it comes to B2B since some of you have a company or work for one.

Based on data, you will learn how buyers want to be contacted, at what time, or how to construct an offer for them. Prepare for a lot of infographics – this edition is highly visual. 📊

This article contains:

🚨 Sales and marketing challenges
📣 Preferred ways of contacting
⏱️ The best times to send an offer
📝 Formatting the outreach messages
🥇 10 golden rules of writing prospecting emails in 2025