What made Steve Jobs' presentations so magnificent?
5 secrets behind Steve Jobs’ iconic keynote speeches.
Almost every skill can be mastered and public speaking is no exception.
Furthermore, effective speech is a gateway to persuading customers to purchase your product. And when you execute this part of marketing precisely, they will do that happily.
This article reveals why Steve Jobs will be remembered not just as a technology pioneer, but also as an exceptional speaker. I've summarized key lessons from his presentations into a few tips.
As a more introverted person, I sometimes find it difficult to speak in front of an audience, which is quite paradoxical. From a young age, I participated in recitation competitions, performed at dance events, and hosted various venues.
In marketing, you need to be seen and heard.
Therefore, it’s important to learn from those whom others look up to.
And who do people look up to more in this regard than... Steve?
I’ve analyzed some of his speeches and here are the conclusions that I came to.
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🗣️ The secrets of Steve Jobs's jaw-dropping presentations:
Demonstration
Jobs showcased products ideally in use during his presentations. When you take some average presentations, people present only a draft in a PowerPoint slideshow. But when you pull out the notebook from the envelope, there is no other reaction than "wowing" people.Consistency in style
When you look at Apple’s founder over time it seems like he didn't have anything else in the wardrobe other than a black turtleneck by Issey Miyake, Levi's 501 jeans and a pair of New Balance sneakers. He established a specific signature style this way. If people are already used to your usual (and at the same time simple) look, the product will stand out all the more.The power of silence
Many people underestimate silence, feeling that they must fill every single second when they have the floor on stage. This is a mistake. Silence is what makes storytelling exciting. Lowering your voice can make people listen more and increase their attention, as they await the breakthrough information that follows the pause. Steve Jobs used breaks as well. Speech is silver, silence is golden.It is a game of words
Although the presentation slides were more visual and words were spared, the words had to be all the more "hitting". Jobs used metaphors, worked with words playfully (“1000 Songs in your Pocket”) and wasn’t afraid to name competitors. Things had a sequence. The combination of visuals and Steve's storytelling created an unforgettable experience.
Practice, practice, practice
“The reporter pointed out that Jobs had begun preparing the presentation weeks in advance. Jobs spent two full days of dress rehearsal before the big day.” [Inc.com]And as always, it's about mastering. In the speeches of Steve Jobs, you hardly hear word fluff (um, hmm, well and the like). Walking across the stage, gestures, choice of words, timing when to interact with the audience – it's all a matter of constant repetition.
“If you want me to speak for an hour, I am ready today. If you want me to speak for just a few minutes, it will take me a few weeks to prepare.” – Mark Twain
I feel like these thoughts could be explored and elaborated further, but for now, we'll wrap up this section.
Wishing you a successful start to both the new week and the new month.
Enjoy your weekend!
Nika
Do you want to be seen?
It is time to claim the spot here. 👇
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Loving this edition Nika,
I absolutely respect how you found corresponding images for every bullet point :p
I know how long it takes to find it heheh
Looking forward to the next edition :P